OVERVIEW
The objective of this project is to design a custom typeface, including over 60 characters, that reflects cohesive typographic design. The design that I developed is mainly intended as a display typeface, with possible alternative uses including branding and logo design. The open spaces allow for personalization and endless custom variations.
PROCESS
Inspired by classic, old-style typography, I established the style of typeface that I wanted to achieve before beginning with preliminary sketches. The two distinct features associated with my typeface are its open spaces and angled edges. These were the two elements that were carried in each character design as I began my hand sketches. These sketches were then traced digitally to create a rough draft of my 40 custom-designed characters. After digitizing, each symbol was designed using Adobe Illustrator on separate art boards using the pen tool with extreme attention to detail. Through careful consideration, each character was meticulously finalized before displaying the typeface through the design of a spec sheet, showing its unique features and varying capabilities.
DELIVERABLES
The deliverables for this project show my critical eye for visual design and typography. The cohesion in each character highlights my attention to detail and thoughtful design approach. Designing a typeface also demonstrates my versatility as a designer, refining my skills in precision, balance, and creativity. This experience has enhanced my ability to approach design challenges with a well-rounded and professional perspective.
SKILLS - TYPOGRAPHIC DESIGN | ATTENTION TO DETAIL | VISUAL DESIGN | ADOBE ILLUSTRATOR
Digitization
Digitization
Rough Work
