OVERVIEW
The overall objective of this website redesign is to gain customers and improve current customer satisfaction through improved UX and enhanced visual appeal. The current website for this restaurant fails to effectively match its in-person environment. With an outdated design and poor user experience, the website required a redesign to enhance its appeal and functionality, ultimately attracting more visitors to the café.
PROCESS
Taking the current website and focusing on my primary objectives, I designed an enhanced brand identity, developed user personas, and created multiple iterations of sketches and prototype mock-ups. Beginning with research, I was able to understand the user who would be visiting this website to cater to their needs and desires. Through usability testing and feedback, I was able to improve and develop a mock-up that reflects the main objectives. UX, visual appeal, and accessibility were the primary factors driving every design decision made.
DELIVERABLES
The deliverables for this project demonstrate my ability to transform low-fidelity prototypes into high-fidelity mock-ups. They also highlight effective branding and seamless user experience. The sketches display the multiple iterations created throughout this process before the outcome, and the final mock-up was created through Adobe XD, showing my technical skills and attention to detail.
SKILLS - USER EXPERIENCE DESIGN | BRANDING | RESEARCH | WEB DESIGN | ATTENTION TO DETAIL | ADOBE XD
Option 1 Sketches
Option 2 Sketches
Low Fidelity Prototype
